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If you’re a vendor looking to do business with a company that values small towns and local communities, look no further than The United Family. Apply Now for our Discovery Showcase and work with United locations throughout Texas and New Mexico. 

The United Family is committed to supporting the local economy by sourcing local products and encouraging team members to give back to their communities. The United Family sources suppliers that best match their needs, regardless of their business size or classification, and through relationships with diverse suppliers, they can offer a broader assortment of products at prices their customers can afford. By partnering with United Supermarkets, you’ll be supporting small and innovative companies that strengthen the economic health of the communities they serve.


Tony Crumpton

Chief Merchandising Officer, United

United Supermarkets has always been deeply rooted in our local communities and partners with local suppliers to bring Texas and New Mexico flavors to our guests. We’re proud of our local legacy and continue to support fantastic local partnerships.

Keith Bradley

Director of Grocery, United

We are proud of the relationships we have built over the years with local producers and manufacturers from Texas, New Mexico, and Oklahoma. Providing these products for our guests is an important part of who we are and how we enhance the shopping experience for them. Like our former CEO, Robert Taylor said, “If it’s a local product and it tastes great, then we should do everything possible to carry it for our guests.”

Mike Osornio

General Merchandising Director, United

We support local companies within our communities, continuously seek the next big brand or flavor (sometimes right in our backyard), and embrace diversity to stay on trend and offer a rich product mix.

You're invited to register for our



The United Family’s Discovery Showcase Event is composed of meetings, breakouts and a supplier expo to help businesses scale into retail, where the most standout suppliers may have the opportunity to sell their product at a United Family banner store. Businesses will have the opportunity to submit an online application for the Discovery Showcase from February 19, 2024, through March 11, 2024.

At The United Family’s sole and absolute discretion, we will evaluate applications based on product fit with The United Family and product readiness for market (i.e., not a product idea) across all departments.

From the applications received, The United Family will invite select participants to attend an in-person event to help break through traditional processes for an opportunity to pitch their products directly to our business team in Lubbock, Texas on 

May 8, 2024 (“In-Person Event”)

At the In-Person Event, The United Family, at its sole and absolute discretion, may identify selected Participants (as defined below) with whom to further explore a potential buying relationship with The United Family. Contingent on meeting all of The United Family’s supplier requirements, select Participants may potentially become a United Family supplier and have their products offered for sale in a United Family banner store.


We are looking for new product suppliers that are looking to expand their company or companies to new levels.

All retail Grocery and Perishable product(s) will be considered. Products must be ready for market.

This opportunity invites entrepreneurs and businesses to break through traditional processes for an opportunity to pitch their products directly to The United Family during an In-Person Event in Lubbock, Texas on May 8, 2024.

Applications will be accepted from February 19, 2024 at 12:01 a.m. PST until March 11, 2024 at 11:59 p.m. PST. Around March 18, 2024 you will be notified of your application status. If selected, you will receive an invitation to attend an In-Person Event on May 8, 2024.

This in person event will be held in Lubbock, Texas. We encourage all vendors that are interested to apply. More information will be provided if you are selected in our process.

The United Family has unique positioning when it comes to introducing new products to our guests in both Texas and New Mexico. We as a company are always looking at new and innovative ways to bring our guests the best products, services and experience.



By participating in the Discovery Showcase, Participants agree to the terms and conditions contained herein (“Terms and Conditions”).   




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