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Thrive in Southern New Mexico Receives $8,592; Despite COVID-19, The United Family Raises $500,000 for United Way Chapters

Thrive in Southern New Mexico Receives $8,592

ALAMOGORDO, New Mexico — Once again, the United Family raised $500,000 for United Way chapters and other organizations across its areas of operation. This includes $8,592 for Thrive in Southern New Mexico.

These funds are typically raised as part of the annual Jacky Pierce Charity Classic; however, due to COVID-19, the annual charity tournament went “golf-less.” Through the combined effort of The United Family team members and vendor partners, each of the 28 organizations received the same donation as in 2019.

Since its inception in 1991, the tournament has raised more than $5 million for local charities. Even without the tournament this year, the 28 United Way organizations will be receiving much-needed funds.

“Even under very unique and challenging circumstances, we were able to pull off something pretty special this year,” said Matt Corbin, marketing director for the United Family and JPCC chairman. “The tenacity of this organization and their vendor partners to roll up their sleeves and ensure the United Way agencies depending on them were not disappointed was amazing to see. The tournament went on – even without the golf.”

The tournament was named in honor of United Supermarkets longtime produce director, who guided the annual golf tournament from its infancy until losing a lengthy battle with cancer in August 2002. The tournament was renamed to honor Jacky Pierce’s memory in 2003. And while 2020’s tournament was canceled, the United Family expects to launch the 30th annual tournament August 29-30, 2021.

**A small check presentation will take place at 11:00 a.m. on Tuesday, December 22 at the Thrive office at 1601 E 10th St  in AlamogordoMedia is welcome to attend. Please wear a mask and be prepared to observe social distancing guidelines. **

Tournament beneficiaries include:

  • Brown County United Way
  • Dallam-Hartley Counties United Way, Inc.
  • Graham Area United Way
  • Hutchinson County United Way
  • Lubbock Area United Way, Inc.
  • North Texas Area United Way
  • Ochiltree United Way
  • Pampa United Way, Inc.
  • Plainview Area United Way
  • Scurry County United Way
  • United Way of Abilene
  • United Way of Amarillo & Canyon
  • United Way of Metropolitan Dallas, Inc.
  • United Way of Moore County, Inc.
  • United Way of Carlsbad & South Eddy County
  • United Way of Chaves County
  • United Way of Deaf Smith County
  • United Way of Denton County
  • United Way of Eastern New Mexico
  • United Way of Lea County, Inc.
  • United Way of Midland
  • United Way of Odessa
  • Thrive in Southern New Mexico
  • United Way of The Concho Valley
  • United Way Tarrant Co
  • United Way of Central New Mexico
  • United Way of Santa Fe County
  • United Way of Northern New Mexico

Media Contacts:

Nancy Sharp
Communications & Community Relations Manager
O: 806.791.7463 O: 806.791.8196
nsharp@unitedtexas.com

Joey Marcades
Communications Coordinator
C: 806.786.1363 C: 806.281.8078
jmarcades@unitedtexas.com

About The United Family®

In its 104th year of operation, United Supermarkets, LLC – d.b.a. The United Family® – is a Texas-based grocery chain with stores in 54 communities in Texas and New Mexico. A self-distributing company with headquarters and distribution centers in Lubbock, The United Family currently operates 94 stores under five unique banners: United Supermarkets, Market Street, Amigos, Albertsons Market and United Express, along with ancillary operations R.C. Taylor, Praters and Llano Logistics. The company is a wholly-owned subsidiary of Albertson’s LLC. For more information, please visit www.theunitedfamily.com.

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