United Supermarkets remembers the origin of the Chilton as new item arrives for guests

LUBBOCK, Texas — As the local legend goes, a man named Dr. Chilton walked up to the bar of a West Texas country club and told his bartender to mix four, now-famous ingredients: lemon juice, soda water, vodka and salt. Just like that, a West Texas icon was born.

Since that fateful day, citizens of the Hub City have spread the gospel of the Chilton far and wide. The fizzy, salty and sour combination has been there to refresh everyone from a golfer fresh off the course on hot Texas afternoon to the sunbather by the pool. Even our neighbors in Austin can’t resist this West Texas classic.

Now, guests can get their Chilton fix easier than ever with the new canned Chilton from Tupps Brewery. Based in Texas, Tupps has recreated this Lubbock classic with real lemon juice and a dash of salt — all with the convenience of a can.

“You can definitely enjoy this new Chilton flavor from Tupps Brewery right out of the can,” said Tony Crumpton, CMO for The United Family. “But, just like in Lubbock, the best way to enjoy this Chilton is over ice in a glass with a salted rim. We’re really excited for guests to get their hands on this.”

To celebrate the new Chilton from Tupps Brewery, United Supermarkets will host a launch party on Friday, July 8 at 7:00 p.m. at the Taphouse inside the United Supermarkets at 6313 4th Street. Samples will be available for guests to try inside or on the patio.

Media Contacts:

Nancy Sharp                                                                                    Joey Marcades

Corporate Engagement Director                                                      Communications Manager

O: 806.791.7463                                                                              O: 806.791.8196

C: 806.786.1363                                                                               C: 806.281.8078

nsharp@unitedtexas.com                                                              jmarcades@unitedtexas.com  

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About The United Family®

In its 105th year of operation, United Supermarkets, LLC – d.b.a. The United Family® – is a Texas-based grocery chain with stores in 54 communities in Texas and New Mexico. A self-distributing company with headquarters and distribution centers in Lubbock, The United Family currently operates 96 stores under five unique banners: United Supermarkets, Market Street, Amigos, Albertsons Market and United Express, along with ancillary operations R.C. Taylor Distributing, Praters, United Food and Beverage Services and Llano Logistics. The company is a wholly-owned subsidiary of Albertson’s LLC. For more information, please visit www.theunitedfamily.com.

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